![]() Technically, App Tracking Transparency alone doesn’t make any seismic changes to how iOS handles ad tracking. What does App Tracking Transparency change? The main tool that’s been available to developers until now has been an Apple-controlled system that’s been around for almost a decade, Identifier for Advertisers (IDFA), but developers could also use other third-party tools and methods to cobble together user data. Advertisers could then use it in conjunction with similar data from around the rest of the web to broadly identify information about a user and use that profile to better target them with advertisements (and sell those advertisement opportunities to other companies and businesses that want to focus on their specific marketing segments). How to use iOS 14.5’s new app tracking blockerīefore iOS 14.5, developers could use a host of tools to track user data from within an app. ![]()
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